The audit is extremely detailed and measures around 200 points, including:
SEO components, for example:
The keywords on your site (whether they are missing or incorrect, or if there is any “keyword stuffing”); the quality and amount of backlinks the site has; if there are any missing meta descriptions and title tags; the amount of content (text), etc.
The security of the site:
You want to prevent hackers from gaining access to your visitors’ sensitive information.
Site Loading Speed:
Sites that take forever to load up are frustrating to visitors who will most likely go elsewhere
Website Construction:
Also a reason for the loss of visitors, your site needs to be easy to navigate and have correct internal linking, etc.
How the site is seen on different devices:
Whether it is mobile-friendly or not, etc.
Technical issues:
If there are any website errors, for example, picture compression, HTML errors, broken links, etc.
Bounce rate and site navigation:
How long visitors spend on your site and what they look at when they’re there.