Website Audit

Having an audit performed on your website is the most important first step you need to take in order to understand the reasons behind your site’s under-performance. An audit is simply an analysis of your website which is undertaken by our specialist software, the results of which tell you exactly what work needs to be done on the site in order to optimise it and thus increase its ranking in search results. The software we use for performing the audit is one of the most advanced around, combined with our own personal template which has taken years to design, and together they produce very revealing information about the performance of your site and the reason why you might be experiencing a low amount of visitors to the site and a disappointing amount of sales. The audit also covers technical factors that affect users’ experience of your site and how long they stay there, for example how long your site takes to load up and how easy it is to navigate. It isn’t much use being at the top of page 1 if your site takes so long to load up that visitors quickly go elsewhere.

A full website audit takes 2 to 3 hours for a small site of up to about 25 pages, and for a site with hundreds of pages, it takes considerably longer.
Your website must meet the Google (and other search engines’) criteria, or algorithm, which is changing constantly, in order for it to rank well.