PPC Management

Google AdWords is a “pay per click” (PPC) system and involves the following – if you are a lawyer in Basingstoke then you want to show up at the top of searches whenever someone types “lawyer in Basingstoke” into Google. With the help of our client, we choose the keywords most relevant to their business which we know people will be searching for. We research for you the best performing keywords that give the best results. You have to choose a maximum amount you would be willing to pay for someone to click on your ad, or you can opt for Google to choose the bid amount for you, within your specified budget.

The company that is willing to pay the most to have a potential customer click on them, combined with the quality of their website (which must fulfill all of Google’s current criteria such as having enough content), will be at the top of page 1. Obviously having a lot of competition in your field will drive up the price of the “cost per click” (CPC). Therefore, Google AdWords is like an auction where the highest bidder (who is willing to pay the most for a particular search term) comes out on top and is more likely to attract the client. We will guide you every step of the way with this so there is nothing to fear.