When searching for something yourself, you can see the word “Ad” in a little box next to the search results at the top, these are the ones who have a Google AdWords campaign. The rest of the results below these are called “organic” and these are not paid for, and their positions can be variable over time and are determined only by the quality of their website according to Google at that moment. And these criteria change. As 75% of people don’t even look at page 2, the ideal is for your paid advert to be on page 1 at the very top.
Google allows a maximum of 7 “Ads” per page so if there are more than that, they will be displayed on subsequent pages. It all depends on how popular this search term is for advertisers. Obviously “natural dog food” will have a huge amount of competition, whereas “clothes for giraffes” probably won’t.
When someone then clicks on your AdWords listing, Google charges you for the click (this is paid monthly), and you watch your sales skyrocket.
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