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If you do a quick search online, you will probably find a number of tools that can perform an automated website audit. Unfortunately, the results you will obtain with the help of these tools are not complete or entirely accurate. A tool like this can be free of charge, but it will not properly point out the strategy that will allow you to obtain the desired results. If you really want to see your website generating the results to dream about, you need to have your website’s audit performed by a specialist. What are the benefits of paying for professional services in this sector? If you choose to have your website audited by an expert with experience in Google’s ranking system, the process will reveal several details concerning the status of your website:

• It will show the real user engagement level;

• It will provide details about the provided user experience;

• It will reveal the actual traffic and underline the weak spots in this matter;

• It will tell you more about your website’s functionality and areas that can be improved;

• You will find out more about the website’s health and condition;

• Last, but not least, the real-time performance of your website will also become a known aspect.

Acquiring all this information is, as you can tell, extremely important if you’re looking to come up with a plan to improve your website’s ranking on search engines. Why is this ranking so important? The fact is that a website with higher ranks will be seen easier by those that are looking for the kind of content they have to offer. It is well-known that people rarely go beyond Google’s first page when checking out the results generated by their inquiry. Thus, if your website is not present on that first page, the changes for it to be found are very slim.