WHAT IS SEO?

Fundamentally making sure a particular keyword or sentence is optimised in such a way that it maintains the higher ranks in search engine results, thus driving traffic to your website. This could be a particular article that people want to read that leads them to your website, or directly to one of your products or services via a simple click. 

Google algorithms (criteria by which Google judges websites worthy of ranking highly) change frequently, so we have to be on the ball all the time to maintain your website’s ranking position.

There are certain aspects that never change though, and that is this: Google always favours websites with a large quantity of high-quality content, including regular blog posts, which give your site more “authority” in Google’s eyes.

We help our clients with all this and more.

How we Increase Your Ranking, Traffic and Sales Using SEO

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About 80% of all online search is done on Google. For a business owner, this means that most of your prospective customers are on Google constantly searching for businesses like yours to work with. What’s more, about 95% of people who search Google will not go past the first page, and about 67% of them will go no further after the first five listings on the page.

What this means for every business owner is that if you are not on the first page or the first five listings on Google, you are likely to get zero customers (or very few customers if you are lucky). It is therefore important that you increase the traffic to your website and your website’s ranking on Google for you to have more sales.

How Do We do This?

By following proven SEO (Search Engine Optimisation) steps, we can increase the traffic on your website and your website’s ranking on Google to increase your sales exponentially.

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WHAT DOES SEO INVOLVE?

Some of the components of SEO are:

Website Audit

No website will perform at its best or sometimes even begin to rank unless the foundations of the site are correct. Our website audit consists of over 200 factors that are checked and adjusted to guarantee optimum searchable performance and results. Furthermore, each of our client’s sites is constantly monitored to detect any issues that may inhibit ranking factors.

SEO Process

Using the very latest correlation software and over 10 years of experience the foundation of any high performing site is the SEO foundation set up. We have the ability to test 500 important metrics of a website and continually monitor and adjust for the very best results and at the quickest possible time. Most importantly we will continue to increase rankings, traffic, and online presence. 

Keyword Research

Finding and implementing the correct keywords that customers are using to find your business. Most importantly, the correct keywords that generate the highest amount of traffic to the site thus generating sales. We use the very latest software and tools that measure up to the minute results together with current search trends and locations.

Backlink Building

Building high-quality backlinks giving your website authority and traffic is essential in ranking highly in any search engine. All backlinks are manually built and are only from reputable sources. We also monitor the amount and monitor the profile of your competition.

Competitor Analysis

What can we learn from the competition? Plenty, our software is capable of providing a full correlation comparison of any website. Also, we can learn what keywords, backlinks, and other metrics are being used.

Paid Campaigns

Adwords and Facebook ads are a great way to increase traffic and sales. We can run a fully comprehensive paid campaign to suit any budget. Ecommerce, no problem, our Google shopping package is having spectacular results for clients.

Quality Content

Your SEO ranking can be affected by how long a person stays on your website and having relevant content will make your customers stay longer on your website. This may also mean using higher word count as more words will help you provide more value to the customer and make them stay longer on your website. So, when next you create content, you might want to check if it is relevant and if it can cause your readers to stay longer on your website.

Increase Page Loading Speed

Research has shown that customers cannot stand waiting for a long time for your page to load. If your page takes more than a few seconds to load, customers will leave, and that could greatly affect your ranking. To increase your load speed, you could use plug-ins created for that purpose and optimise your images so that it doesn’t take so long to load an image.

Responsiveness

Responsive website design is one in which the same website can be viewed or accessed effectively using any kind of device. For example, a website on the phone should be viewed as effectively as it would be on a tablet or laptop. It is important your website design is responsive as people often turn to their cellphones to check stuff out or complete a transaction they may have started on a laptop. If your website isn’t responsive, you will miss out on these clients.

SEO, THE ART OF ONLINE MARKETING

Online marketing is plainly a dream come true for most people who have ventured into it. Despite its extremely high success rate very few know exactly how to get the best from it. Online marketing perfectly actualises the ideology of how to grow a business overnight and maintain an ever-growing flow of clients or sales.

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Other Types of Internet Marketing We Can Use

Search Engine Marketing (SEM)

Also known as Pay-Per-Click (PPC), or also previously known as “Google Ads”. This form of marketing involves the promotion of brands and websites by escalating the amount to which they are seen in search engine results through pay. It is the quicker and paid version of SEO. It is extremely effective as it is certainly the first thing internet users see when they search for a particular keyword or phrase. It can get very expensive however, depending on the competition, and is best used when you are easily capable of recovering your advertisement expenditures.

Social Media Marketing

This basically entails using different social media platforms to help customers on a personal basis and then link them up with your goods or services. When you share your brand or business through social media, this very effective form of advertising builds awareness and trust in your brand and in your company as a whole. For example, posting a fun video of your team or showcasing your products or services on Facebook, or writing interesting articles on platforms like LinkedIn, all result in more traffic being redirected to your website. It’s a win-win.

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